Reviving a Forgotten Gem
Sydkronan flour was first introduced
in 1945 from the mill AB Sydkvarn in
Hörby. However, over the decades the
brand was forgotten. As the fourth
generation of millers were going
through the archives Sydkronan was
rediscovered and they asked us at
Amore to revive this forgotten gem.
Digging further in the archives we
found an old print advertisement for
Sydkronan including an illustration of
the flour. We decided to reincarnate
Sydkronan, basing the design fully on
the illustration of how the flour
looked over 70 years ago.