RFSU
Turn Up the Heat
PackagingStrategyInsight
RFSU is an independent non-profit
organization that works for an open and
positive view of sex and relationships.
RFSU gives women and men a more
pleasurable and safe sex life, resulting
in better quality of life, through
top quality products.

In 2016 RFSU re-launched its
Intimate Shave series. Based on
consumer insights, we realized that
Nordic shavers today have accepted
red spots as part of the deal. Luckily,
with these fresh products, many things
in life can be irritating – but your
privates do not need to be one of them.

Together with RFSU we have also
created the new products serie
Sense Me, offering endless pleasures;
be it sensual sex or naughty nights.
These vibrating lubricants are all
about exploration – your body and
mine. As a result of this project, we
are currently going through a big
baby boom in the office.