Highlight Yourself
IdentityRetailTone of Voice
The Lyko family is truly dedicated to
hair and beauty. Their business cover
stores and hair salons all over Sweden,
providing customers with an extensive
variety of brands and expert haircare.

We created an identity based on the
core idea that the contact with Lyko
should always be an uplifting and
inspirational experience. Highlighting
yourself. We used the brushed
underline to transform this emphasis
into a graphic element. The striped
pattern conveys an elegant association
to hair, used as part of the overall
design as well as being part of layout
in the stores. A sooty grey was
combined with accent color for
a classic yet present-day look.