Ancient Is The New Black
Urkraft means the founding force of
nature, our primordial power. Under the
brand Finax, our task was to create
a sub-brand for mueslis and granolas,
based on Ancient Grains. Urkraft is an
intriguing line of creative flavor mixes
with a super healthy ambition as well
as being delightfully tasty.
The design visualizes the power of the
grains and flavors through an illustrated,
magic plant bursting through the words
on the packs. Nutritious soil and earthly
might served as our muse in the choice
of colors and overall approach
to the concept.