Biofood
Healthy Happiness
PackagingIdentityStrategyInsight
Biofood is a Swedish distributor of
organic fair-trade health food. Their
vision is to provide nutritional fuel for
health conscious consumers with the
least impact on our world by sourcing
only the best both globally and locally.

Our brief was to convey Biofood’s
passion and love for their business
through joy, creativity and health.
To reflect the brand’s personality
each product was given a unique
design with hand drawn logo and
name. This creates a colorful
world that breathes personality,
naturalness and uniqueness and
entices you to try them all.